General interest articles are always an interesting label to apply to any feature. Are they general interest because they don’t belong anywhere else or just non-descript? I believe that general interest as a category reflects those articles that can and often do appeal to multiple markets or readers. They’re very much features that shouldn’t be categorised for fear of them getting lost in an incorrect category. The belling to the readers of business features as much as those that enjoy, fashion, the arts or LGBT features. They’re often the most difficult to write as the target reader is more difficult to define given the diverse demographics. Yet, I enjoy the general features as they give me the freedom to be expressive and unconstrained in my thinking. I hope you enjoy them too.